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July 2020

We are proud to announce that Ascot Lloyd will be sponsoring 'The Great Tour 2020'.

Described as one of the UK's great challenges, The Great Tour is a circumnavigation of Britain's coastline by bicycle. The 64-day continuous cycling event runs from Saturday 4th July to Saturday 5th September and will take in ALL the UK coastline has to offer.  The event aims to raise funds and awareness for major UK health charities and causes. Ascot Lloyd are proud to be supporting an initiative where that very much resonates with our core values.

Helping good causes

The event is particularly poignant as it promotes health and wellbeing, and allows participants to give back to those organisations and charities that have been supporting so many during the pandemic and beyond.

Inspired by The Great Tour events that took place in 2010 and 2015, SweetSpot Founder and Managing Director Hugh Roberts and long-time friend Robin Young will be re-creating the 6,700 kilometre, 64 day ride, filling the gap between when the Women’s Tour and Tour of Britain should have taken place.

With an average of 107KM per day, riders have the opportunity to ride one day, one week, one month, or the entire journey which will be starting and finishing on the Isle of Wight at Ryde.

How our clients can get involved

If you’re a keen seasoned cyclist and can cycle 100km a day, you can sign up as a participant. You would need to make your own arrangements and take responsibility for making sure you do so within the Covid-19 guidelines of social distance, travel etc. All participants can contribute to our fundraising page via donations or sponsorship and the funds will be distribute to various health charities such as The Prostate Cancer Charity, Macmillan and Anthony Nolan.

To register your interest and receive further information about the event from the organisers, please fill in your details on the Ascot Lloyd Great Tour registration page.

For more information, please download a copy of The Great Tour information pack or visit their website:

Or visit the Telegraph website which has an article highlighting some of the most scenic sections of the route – whether you’ve got just a day to spare, or a whole week.