Client area

We are hiring a Digital Marketing Executive to join us in our Birmingham office.

Reports to:

Marketing Manager

Location:

Birmingham

Hours of work:

35 hours each week

Purpose of role

Reporting to the Marketing Manager but with a dotted line to the Senior Marketing Manager and the Senior Brand and Communications Manager you will support the team in developing and delivering digital marketing initiatives that meet the goals and KPIs of the overall Ascot Lloyd marketing strategy and plan. You will have core day to day responsibility for all aspects of digital marketing including the website, SEO, PPC, digital advertising, and social media.

Key Responsibilities

  • Manage the ongoing development of group websites working with appropriate external digital specialists and partners to ensure secure and stable hosting, fast performance and optimised client experience.
  • Manage the ongoing design of the websites’ structure and associated content appropriately to meet the marketing objectives and strategy.
  • Working with the rest of the marketing team and other stakeholders maintain content on the websites on a daily/weekly basis to ensure it is fresh and relevant to visitors and builds SEO performance.
  • Manage content onto the website to support any marketing initiatives or campaigns, working collaboratively across the team.
  • Manage the website as lead generation channel optimising calls to action and lead data capture in the easiest and most intuitive way for clients
  • With support from the Marketing Manager and the wider team, plan digital campaigns, that support the wider marketing activities and ensure online search optimisation through SEO and paid advertising (ppc) in a targeted and relevant way.
  • Manage all social media channels ensuring a relevant presence and daily/weekly content feed from a corporate and campaign perspective supporting our corporate PR and marketing campaign activity
  • Provide social media training and support to the wider marketing team and to anyone across the business where relevant
  • Work with MM and SMM to brief and manage Digital Marketing agencies and suppliers
  • Use web analytics and digital tracking tools to understand and report on web performance on a weekly/monthly/annual basis
  • Seek third party digital advertising, promotion and partnership opportunities to generate online leads (e.g. unbiased, vouched for etc)
  • Execute email marketing campaigns on behalf of or guiding other Marketing colleagues by setting email marketing objectives, executing (including content development and email presentation) and distribution through email marketing provider.
  • Manage the email marketing account with providers (eg Dotdigital).
  • Record, track and monitor the effectiveness of any digital marketing activity you are involved in and report on progress, results and spend to key stakeholders on a regular basis as required.

Key Responsibilities continued:

  • Support the maintenance and development of the intranet working with the Senior Brand and Communications Manager.
  • Support the marketing department’s flexible working culture though taking on additional projects and tasks as required to help deliver the department’s key priorities.
  • Monitor the adherence to digital policies in line with business needs.
  • Ensure that all that all digital activities comply with regulatory compliance requirements and follow the Treating the Customers Fairly principles laid out by the FCA.

SM&CR Responsibilities

As an FCA regulated Company, Ascot Lloyd are required to adhere to the Senior Managers and Certification Regime (SM&CR), to develop a culture where employees take personal responsibility for their own actions.

Individual Conduct Rules

  1. You must act with integrity
  2. You must act with due care, skill and diligence
  3. You must be open and co-operative with the FCA, PRA and other regulators
  4. You must pay due regard to the interests of customers and treat them fairly
  5. You must observe proper standards of market conduct

Experience / Skills Required

  • At least 3 years’ digital marketing experience
  • Website management and maintenance experience
  • SEO and PPC experience and able to report results
  • Email- marketing campaigns execution experience
  • Third-party digital channel management experience
  • Digital agency liaison experience
  • Exceptional organisational and project management skills
  • Copywriting skills with the ability to write engaging content for SEO purpose
  • A deep understanding of digital user behaviour and how to monitor and improve ROI
  • The ability to interpret data and create strategies for improvement as a result
  • The ability to write coherent reports and presentations suitable for non-technical audiences
  • Creative thinker able to come up with fresh and innovative ideas
  • Ability to work collaboratively across the team to implement campaigns through all channels
  • Excellent interpersonal skills
  • Ability to plan, prioritise and manage workloads
  • Excellent communication skills, both written and verbal
  • Attention to detail
  • Results-driven with a motivation to see initiatives through to completion and report with MI

Desired but not essential

  • Experience in managing content management systems
  • Be Google Partner qualified

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