Client area

We are hiring a Head of Advice Policy to work strategically with our Commercial Director.

Reports to:

Commercial Director



Hours of work:

35 hours each week

With flexibility to meet deadlines as required

SMCR Function:

This is a Certified Role

Purpose of role:

The Head of Advice Policy will work at a strategic level with the Commercial Director to provide technical guidance which contributes to the goals and effectiveness of the advice team with the aim of ensuring we provide an outstanding experience for our clients and to contribute to the achievement of our vision of being the UK’s IFA of choice.

Key Responsibilities:

  • Adhere to the business advice standards in order to deliver a cost effective, compliant and efficient sales and advice process
  • Provide technical expertise and a point of referral for the advice team
  • To provide training and support to the advice team on all technical aspects
  • Complete product evaluation and research (including platforms) to provide an up to date best advice panel to meet clients’ needs
  • Negotiate with providers to ensure AL is on the best terms available
  • Ownership of the ongoing advice and service proposition in conjunction with the Commercial Director
  • Identify, recommend and implement improvements to the advice proposition in line with policy, industry practice and regulatory requirements designed to deliver efficiency, quality and cost benefits
  • Work with the Investment Team to ensure the Centralised Investment Proposition (CIP) solutions are available via potential product partners that make up AL panels
  • Working in conjunction with the Operations Team, oversee and maintain processes within the advice function, including the use of workflows and document templates
  • Identify areas for process improvement and effectively design and deliver solutions in a collaborative way with relevant departments
  • Design, develop and deliver value adding MI to various areas of the business
  • Work closely with the Compliance team to ensure all Company procedures and guidelines, as well as FCA regulations are adhered to
  • Assess the impact of any FCA guidance and publications on the business
  • Build and maintain strong working relationships with the financial advisers, clients and other internal departments
  • Drive consistency of delivery of advice, and promote the use of holistic advice across the business
  • Attend and present at departmental, executive and Board meetings as required
  • Promote effective communication across the business
  • Ensure best practice is shared and consistency achieved in operational processes and client service
  • Working with the Risk Team, carry out departmental risk assessments and act as required
  • Act as Committee Secretary to the Investment, Oversight & Advice Policy Committee (IOAPC)
  • Coordinate, contribute to and minute take at the IOAPC
  • Follow up on all key actions of the IOAPC in a timely manner
  • Maintain and update the Advice Manual and ensure strong version control
  • Assist in the integration of acquisition businesses
  • Undertake projects as necessary

Team Management:

  • Set clear business objectives, manage workflows, staff resources and deadlines to ensure organisational/team objectives are met
  • Set goals, objectives, develop and maximise potential
  • Develop a robust succession plan and ensure the team have the competencies, training and resource to provide clients with an exceptional service
  • Take ownership and be responsible for positive employee engagement within the team

Team Management continued:

  • Communicate changes to team on a regular basis and ensure the team understand and apply the changes
  • Develop a Treating Customers Fairly (TCF) culture ensuring a consistent approach embedded into procedures, training and development plans
  • Hold regular team meetings as required, followed by clear action plans


  • Achieve organisational, operational and personal objectives, whilst demonstrating Ascot Lloyd’s values and core competencies
  • Undertake regular, appropriate and timely CPD activity to demonstrate ongoing competence in relevant industry knowledge and skills
  • Attend seminars, workshops, training courses and any other coaching Ascot Lloyd management team deem necessary
  • In-depth technical expertise in a range of retail financial services products, particularly investments, retirement planning (including pension switching) and inheritance tax planning & trusts.
  • Ability to develop, implement and maintain robust strategies for dealing with new or complex issues, while successfully controlling the commercial, reputational, regulatory and financial risks involved.
  • Experience in all aspects of implementing centralised advice propositions, including Investments, Pensions, replacement business and IHT planning, whilst ensuring all ‘assessing suitability’ requirements are fulfilled and documented sufficiently.

Experience & Core Skills:

  • Previously held a similar senior level technical position in a wealth company
  • Thorough knowledge of the financial services industry
  • In depth technical expertise in a range of financial services products, particularly investments, retirement planning (including Defined Benefits Transfers) inheritance tax planning and trusts
  • Experience of risk profiling and cashflow modelling
  • Proven track record of presenting to Senior Managers and Board members
  • Work effectively in a fast-changing environment
  • Fast thinking and able to flex between strategic and tactical
  • Minimum 5 years management experience – track record of managing successful teams
  • Understanding of IO with a good knowledge of platforms and providers
  • Diploma in Financial Planning
  • Chartered status (or working towards)
  • CF30 requirement and current SPS

Key Behaviours:

  • Professional, confident, enthusiastic and committed
  • Logical analytical thought process with attention to detail
  • Seeks opportunities for organisational improvement
  • Modifies approach as changes occur to ensure results are achieved
  • Focuses on client needs and sets high standards, monitors and maintains quality productivity
  • Be aware of and demonstrates an interest in the market
  • Strong leadership qualities, copes with change and inspires others
  • Leverage the strength of others to accomplish goals
  • Can make decisions in the face of uncertainty
  • Contributes to the long-term strategic plan

SM&CR Responsibilities:

As an FCA regulated Company, Ascot Lloyd are required to adhere to the Senior Managers and Certification Regime (SM&CR), to develop a culture where employees take personal responsibility for their own actions.

Individual Conduct Rules:

  1. You must act with integrity
  2. You must act with due care, skill and diligence
  3. You must be open and co-operative with the FCA, PRA and other regulators
  4. You must pay due regard to the interests of customers and treat them fairly
  5. You must observe proper standards of market conduct

This email address is being protected from spambots. You need JavaScript enabled to view it.