Client area

We are recruiting a Regional Head of Advice to work nationally across the Ascot Lloyd business.

Reporting to:

Commercial Director


UK - with travel as required to meet expectations of the role

Hours of work:

35 hours each week, with flexibility to meet deadlines as required

SMCR Function:

Certified Role  


  • Lead the Adviser Relationship Managers (ARMs) team
  • Manage the delivery of sales revenue and targets
  • Contribute to the sales strategy with focus on Increasing productivity and profitability
  • Lead the development of sales campaigns and growth plans aligned to Company strategy
  • Provide the ARMs with support, direction, motivation, coaching, mentoring and guidance to help develop and achieve their team revenue targets
  • Ensure the smooth integration of acquisition clients and IFAs into the Company
  • Provide and communicate weekly revenue and sales data to the Commercial Director to present to senior management
  • Develop excellent communication channels to develop strong networks with teams, stakeholders and management to implement best practices, streamline processes and support overall organisational success.

Key responsibilities

  • Working with CD & ARMs devise, implement and maintain processes to benefit and improve the day to day operational sales functions
  • Manage ARMs to monitor progress on individual IFA revenue targets, overseeing any necessary training requirements and coaching to ensure targets are achieved
  • Collaborate with Compliance/ARMs to ensure all activities undertaken by the teams meet with compliance procedures and processes overseeing and monitoring IFA KPI reviews
  • Liaising with ARMs, provide meaningful MI to CD on a monthly basis for presentation to Executive Team
  • Develop training and development plans for ARMs as supported by their Training Needs Analysis (TNA) and observed meetings being in both IFA client meetings and ARM team meetings
  • Be proactive to change and demonstrate leadership capabilities
  • Through management of the ARMs, monitor team performance and any issues likely to impact delivery against plan
  • Working with the Head of Commercial Strategy (HCS), ensure clients from acquired companies are allocated effectively to relevant team
  • Regularly engage with all stakeholders across the business, including HCS to develop and implement new efficiencies and projects to drive productivity
  • Regularly engage with Business Development Manager (BDM) with a view to implementing new business channels
  • Regularly engage with Marketing to determine effective campaigns to enhance revenue and client experience
  • Regularly engage with Learning and Development to ensure effective training plans are in place to meet the demands of a high performing team.
  • Manage a team of ARMs nationally
  • Support the Commercial Director (CD), ARMs and Business Intelligence (BI) Team in the monitoring, collation and presentation of KPIs against targets
  • Working with the Commercial Director, contribute to and own the sales strategy for Wealth Teams, ensuring targets are met and exceeded
  • Implement and execute the Wealth team business plan, ensuring this is rolled out effectively by ARMs and embedded across the teams
  • Develop the sales budget to present to the Commercial Director and senior management team

Team Management

  • Set clear business objectives, manage workflows, staff resources and deadlines to ensure organisational/departmental objectives are met
  • Set goals, objectives, develop and maximise potential
  • Develop a robust succession plan and ensure the team have the competencies, training and resource to provide clients with an exceptional service
  • Take ownership and be responsible for positive employee engagement within the team
  • Communicate changes to team on a regular basis and ensure the team understand and apply the changes
  • Develop a Treating Customers Fairly (TCF) culture ensuring a consistent approach embedded into procedures, training and development plans
  • Hold regular team meetings at various locations as required, followed by clear action plans


  • Achieve organisational, operational and personal objectives, whilst demonstrating Ascot Lloyd’s values and core competencies
  • Undertake regular, appropriate and timely CPD activity to demonstrate ongoing competence in relevant industry knowledge and skills
  • Attend seminars, workshops, training courses and any other coaching Ascot Lloyd management team deem necessary

Experience & Core Skills

  • Held a National Sales Management position in a wealth company
  • Proven track record of increasing revenue, productivity and profitability
  • Proven track record of presenting and delivering results to Senior Managers and Board members
  • Work effectively in a fast-changing environment
  • Fast thinking and able to flex between strategic and tactical
  • Minimum 5 years management experience – track record of managing successful teams
  • Understanding of IO with a good knowledge of platforms and providers
  • Diploma qualified - CF30 requirement and current SPS

Key Behaviours

  • Professional, confident, enthusiastic and committed
  • Logical analytical thought process with attention to detail
  • Seeks opportunities for organisational improvement
  • Modifies approach as changes occur to ensure results are achieved
  • Focuses on client needs and sets high standards, monitors and maintains quality productivity
  • Be aware of and demonstrates an interest in the market
  • Strong leadership qualities, copes with change and inspires others
  • Leverage the strength of others to accomplish goals
  • Can make decisions in the face of uncertainty
  • Contributes to the long-term strategic plan

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