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Treating Customers Fairly
Ascot Lloyd Financial Services Ltd is committed to treating our customers fairly and our commitment to you is that we will ensure:
- All clients understand the services we offer and how we are remunerated
- All clients receive the same initial documents
- Advisers apply certain minimum standards to all advised sales (fact-finds/timely reports)
- Where advice is provided, we take time to understand our customers situation and ensure that our advice is suitable and appropriate
- Service standards for both active and dormant clients
- Clients understand risks/charges/penalties and limitations of their contracts
- Any advertisements are fair and not misleading
- All complaints are dealt with in a positive and fair manner
- When any mistakes are made (on either side), regular communication continues until the matter is fully resolved
- We understand that some clients require additional assistance and also have limitations
- All staff receive appropriate training and are competent for the role they undertake within the firm

